The Movement

Some people smoke. Some people don’t.

I don't care I smoke. I care I don't smoke.

This seems like a simple delineation, but in fact it’s much, much more. The truth is, where an individual stands in regards to their choice of whether to smoke or not says a great deal about them.

  • You’ve chosen to allow tobacco to control your life, and you’ve chosen to show the world that you care more about cigarettes,cigars or smokeless tobacco than you do about your health, or the health of those around you.


  • You’ve chosen to put your time, money and fate into the hands of an addiction clearly shown to lead only to death and decay. You’ve chosen to say, “I don’t care. I smoke.”


  • You’ve chosen to be in control of your life, and you’ve reaffirmed your zest for life. You’ve chosen to breathe more freely, live more naturally and contribute more positively to the friends, family and world at large. You’ve chosen to say, “I care. I don’t smoke.”


This movement seeks to provoke reactions from both sides. It asks everyone to look at him or herself in the mirror and take a stand. Are you a smoker? Are you not?

More simply: Do you or don’t you care?